Arbitrary Digital Marketing provides digital marketing and consultation services with a unique approach using the latest digital innovations. We are committed to developing effective and winning strategies based on extensive data analysis to deliver tangible and rewarding results.
We were tasked with differentiating Gorkha “Craft” Beer, a new addition to the Gorkha Brewery Franchise product line, from its competitors who have had decades of experience amassing brand recognition and love for the product among the Nepalese people. With an aim of awakening the Nepalese sentiments of taking immense pride in the culture and crafts of our nation, we decided to connect the roots of our historical handmade crafts- Khukuri making and Thanka painting with Gorkha Craft Beer, establishing the notion of these being created with passion and years of expertise.