Digital marketing has become an integral part of any business's growth strategy, leveraging advanced technologies like artificial intelligence (AI) to reach the right audience at the right time. As we step into 2024, the competitive landscape demands businesses to not just embrace digital marketing but to have a strategic plan in place. In this article, we'll explore five key benefits of having a digital marketing strategy for 2024, emphasizing the importance of efficiency, insights, productivity, audience understanding, and return on investment (ROI).