Digital marketing is a rapidly changing field that's constantly evolving. The latest trends in digital marketing can be difficult to keep up with, so we've put together this list of the most popular innovations and best practices for businesses. We hope it will give you a jumpstart on understanding what your competitors are doing and how to stay ahead of them!
Digital storytelling
Storytelling is a powerful tool for connecting with your audience. It can help you build trust and credibility, show off your expertise, create a connection between you and the reader or viewer, and stand out from the competition.
The rise of AMP
AMP is an acronym for Accelerated Mobile Pages, a web technology that allows developers to create pages that load faster on mobile devices. This can be especially important for businesses with large customer bases and limited bandwidth or Internet connection.
AMP makes it easier for visitors to find what they're looking for quickly by making the site's content more accessible in a format that users prefer—and it does so without sacrificing any features (like navigation) or design elements. In fact, most AMP pages look significantly better than their non-AMP counterparts!
Chatbots and conversational marketing
Chatbots are an exciting new trend in digital marketing. They’re a great way to interact with customers, and they can help answer customer questions, provide customer service, drive sales, and more.
Chatbot technology is already being used by some of the world’s largest brands like Google, Microsoft, and Samsung for things like:
- Providing live chat support on social media pages
- Helping employees get answers to their questions about policies or procedures at workplaces (like HR)
- Providing live chat support on websites where customers might want help with specific tasks related directly back to them (like booking flights).
Voice search optimization
Voice search is the future of search. It’s a natural way to interact with technology and it’s easier and more convenient than typing, which means that voice search will become the preferred method for accessing the information on the web.
Voice searches have been shown to be more accurate than typing; they also allow users to find what they need quickly and easily—and they can do so even if they don't know exactly how much time they have left before moving on from their current task or conversation. This makes voice searches ideal for mobile devices because it's easy to navigate through multiple screens without having to navigate back through all previous pages again.
Account-based marketing
Account-based marketing is the process of creating an account for each customer, each time they visit your website or app. This way, you can track their actions and interactions with your brand in real-time.
What are the benefits?
- You get to know your customers better because you have access to all their data – where they spend time on a site/app and what they do within it (for example: what pages do they visit most often?). This helps you tailor your content accordingly so that it appeals more closely to them!
- It makes it easier for both parties involved because there’s less chance of miscommunication between buyer and seller – meaning less hassle when trying out products/services together later down the line :)
Live streaming video
Live streaming is a great way to connect with your audience and build brand awareness. You can use live streaming to promote events, launches, or just about anything else that you want people to know about. It’s also a great way to engage with your audience in an informal setting.
Online influencers
Social media influencers are people with large social media followings, and they can be a great fit for your business. They have the power to persuade and influence their audience to buy something, which is why you should consider working with them on your digital marketing strategy.
You can find influencer partners through search engine optimization (SEO), organic search results, or by sending them an email asking if they would like to partner up with you. If they say yes, then ask them what kinds of posts they have done in the past that have worked well for other companies in similar industries as yours.
Shoppable ads and posts
Shoppable ads are a way to link directly to your online shop. You can use an ad that encourages users to click on it and purchase products or services, then they will be directed back to your website where they can complete the transaction. This is called a “click-to-buy” or CTA (call-to-action) in digital marketing terms.
Shoppable posts are another way of linking directly to products and services offered on social media platforms like Facebook, Instagram, and Twitter by including links within their content feeds so that people who see them will be able to go straight there without having seen any other information beforehand in order for them not only understand what product/service is being advertised but also why this particular option should interest them enough before clicking through from one page onto another page full of more information about these products/services being advertised here today!
Some of these might not be a fit for your business, but it's good to know what's out there.
It's important to stay up-to-date with digital marketing trends. While some of these may not be a fit for your business, it's good to know what's out there and how you can adapt to changes in technology. Digital marketing has changed and will continue to change. As new technologies are introduced, the older ones will evolve with them. This means that you need to stay updated on what's going on in the world of digital marketing so that your business can benefit from those changes if they affect you directly.